Matthew Cotton

The complexities inherent in the health sciences appeal to Matt, who joins SmithGroup with more than 30 years of experience in the healthcare and higher education markets. He brings particular expertise in interdisciplinary institutional environments that advance the delivery of health care. “With complex planning projects that require multiple specialties and creative people, there’s an opportunity to drive innovation by continuously testing our understanding of the client, the definition of the problem, and champion the best solution,” he suggests. Matt recently explored the complex life of Winston Churchill in the Andrew Roberts biography Churchill: Walking with Destiny. “He had a truly transcendent vision and the courage to stick with it,” says Matt. “I was captivated for all 1,000 pages.”