BRANDED EXPERIENCE

SmithGroup’s Branded Experience team creates experiential spaces that tell unique stories, connect people to places, and leave guests with a desire to explore. We capture the essence of a brand to communicate values that distinctly set it apart. Our work is built on the foundation that engaging environments create emotional connections that leave lasting impressions for everyone who visits.

We collaborate with clients to create those connections, through experiential graphics, wayfinding, visual branding, immersive environments and other strategies that not only serve functional needs but also resonate with meaning. Our team is rooted in connection too. We are a band of graphic designers, strategic thinkers, storytellers and all-around creative types who collaborate seamlessly with and within our larger multidisciplinary practice at SmithGroup. Whatever specialized skills your project demands, we are equipped to bring it to life with our industry-leading experts in architecture, interiors, landscape architecture, lighting, and technology. From creative strategy to deployment, our team has the talent and resources to craft your unique story and captivate audiences.