WORKPLACE STRATEGY
Every organization across all industries are challenged with the need for continuous innovation and agility to be successful. At SmithGroup, our workplace design strategy process assists organizations in identifying what their future looks like within their enterprise and how best to use both place and processes to create solutions that enable success.
Solving the right problems well always begins with asking the right questions. Collaborative and insightful, our process integrates strategy with design. Our approach provides a deep understanding of every client’s organization and, along with the sharing of best practices and insights, informs a unique strategy for each. Interdisciplinary design thinking allows us to create solutions for today’s evolving organizations. By thinking across expertise and integrating business acumen, we develop innovative strategies and design award-winning places that create success on our client’s terms.
PROJECTS
Ally Charlotte Center
Strategically located shared amenities and deliberate “immersion zones” address the client’s goal of breaking down vertical silos and bringing together employees spread across 26 floors.

The firm’s award-winning market creates design solutions at every scale, from innovative small workspaces to complex corporate campus developments for public- and private-sector clients.
OUR TEAM
Across a global network, we unite a diverse team of more than 200 Workplace specialists with decades of experience and expertise.
WORKPLACE STRATEGY LEADERSHIP
SmithGroup was instrumental to the success of our client’s major metro area consolidation project; including programming 1,400 employees in 12 floors of vertical space, developing new space and furniture standards for use companywide and delivering a fresh, engaging workspace for current and future employees.
Dana English
Senior Vice President, JLL for Ally Financial Regional Headquarters Project
THOUGHT LEADERSHIP
Gamification and Gen Alpha: What it Means for Workplace Design
For Gen Alpha (those born 2010-2024), technology has been integral to their upbringing. Video games in particular, have shaped how kids’ brains have developed, impacting everything from how they learned to read and solve problems to how they play, make connections and interact with others. In this article written for Work Design Magazine, SmithGroup's Senior Workplace Strategist, Madeline Dunsmore, explains how gamification will drive Gen Alpha’s work expectations and what that means for workplace design.
Mark Adams
Vice President, Director of Workplace
(480) 302-0568
mark.adams [at] smithgroup.com