Jenny Coble

As marketing strategist, Jenny strives to position SmithGroup’s Higher Education team to be present with clients. “We genuinely want to understand what keeps our clients up at night,” she says. “How can we help them solve their greatest challenges through physical space?” To kick off her career, Jenny parlayed a degree in history straight into a marketing position with an architecture firm. There she found parallels between the fields—namely, the curiosity needed to tell clients’ stories—and found valuable mentors, too. “I thought of those first two years as my second college degree,” she recalls. “I was led by strong women who not only taught me the business of architecture and engineering, but also provided a safe space for success and failure. I’ve spent most of my career trying to pay it forward.” Jenny lives near Lake Michigan and describes it as her happy place. “I love to visit in all seasons. The sights and sounds are invigorating, and it’s constantly changing.”